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Start. Run. Grow. Starting Up in a Dynamic Environment

New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.

Launching a Business in 2022 and Beyond

The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.

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How to Attract High-Profile Investors and Steer Your Brand Toward Success

In this edition of “Ask the Board,” we feature Vladimir Vukicevic, Co-founder and CEO of Better & Better, a sustainable oral wellness company. Vlad shares how to find investors and use the funds to build your brand.

3 Founders on the Critical Business Decisions That Proved Pivotal to Success

The founders of luxury vintage home goods marketplace Chairish, ratings app Yuka, and food disruptor PopUp Bagels each share a game-changing business move that fueled profitable growth.

How to Use Facebook Marketplace for Your Business

Discover what sells best on Facebook Marketplace, how it compares to eBay and Etsy, and how to optimize your listing to reach local buyers fast.

How to Apply for an Employer Identification Number (EIN)

An EIN establishes your business as a federally recognized tax entity. Learn who needs an EIN, how to apply for one, and other key considerations.

How Small Business Owners Can Build Courage

This quality doesn’t always come naturally, but it’s a skill that any small business owner can develop.

How to Build Customer Loyalty

In this edition of “Ask the Board,” we feature Amy Hage, Co-founder of Strategy Maven Agency, an email and SMS marketing firm for D2C brands. Amy shares her customer loyalty secrets.

How PayMore Is Reinventing Electronics Resale

The chain is enjoying explosive growth thanks to its ‘new age retail’ strategy, its founders told CO—.

Strategies for Overcoming a Creative Slump

Creativity is essential for small business owners, so having go-to methods to keep ideas flowing is crucial.

What Is Two-Factor Authentication, and Why Does it Matter?

2FA adds a second verification check to stop account takeovers. See how to use two-factor authentication to protect company accounts.

Types of Mobile Credit Card Readers: A Guide for Small Businesses

Mobile readers let you take secure, card-present payments anywhere. Compare functionality and pricing between Bluetooth, tap-to-pay, and hand-held point-of-sale solutions.