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Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
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Strategy
How to Price Your Product: A Step-by-Step Calculation
Learn how to price your product appropriately using data and hard numbers so you can earn enough revenue, compete in your market, and convert first-time customers into repeat clientele.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Learn how to register a nonprofit, choose the right structure, and build a mission-driven organization with this step-by-step guide.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets and require different marketing and sales approaches.
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Tools to Foster a Brand Community
Brand communities are invaluable for growing customer loyalty, and these ten tools can help you facilitate and moderate these communities.
How to Create a Business Partnership
Are you starting a business with a partner or turning your sole proprietorship into a partnership? Explore pros, cons, and practical tips for creating small business partnerships.
Benefits of 'Local' Marketing
Branding your business as "local" can help you foster deeper relationships with customers and build loyalty among your community.
How Online Businesses Can Create a ‘Local’ Reputation
The definition of a local business is broad and inclusive — here’s how your online business can fit the bill.
What a “Local” Business Is And How To Market Yourself As One
The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.
State of American Business: All Business Is Local
At the U.S. Chamber of Commerce's 2025 State of American Business event, business leaders explored small business trends and the economic importance of local businesses.
Cash on Delivery: What Is COD?
Cash on delivery (COD) is a method of collecting payment from customers when their orders arrive. Here's what it is and how it works.
Does Your Small Business Need Cyber Insurance?
Cyberthreats are becoming more common for small businesses. Here are some factors to consider when evaluating if you need cyber insurance and what type to get.
How to Start an LLC
Structuring your business as a limited liability company (LLC) is one of the simpler structures, and it comes with several benefits.
What Is a Limited Partnership?
Similar to general partnerships, limited partnerships involve two or more people going into business together, but with both general and limited investors.