Person working inside a business with an American flag hanging in the background.
Many directories allow potential customers to search for veteran-owned businesses by category, product, and location, making it easier for your small business to be discovered. — Getty Images/Thomas Barwick

According to data from the U.S. Census Bureau, veteran-owned businesses make up 5.9% of all companies in the United States. These businesses employ 3.9 million people and contribute over $947 billion to the U.S. economy. If you want to bring more awareness to your veteran-owned business, here are six business directories you can consider joining.

[Read more: How to Become a Certified Veteran-Owned Business]

Veteran-Owned Business (VOB)

Veteran-Owned Business (VOB) is a comprehensive directory of veteran-owned businesses across the United States. It was founded by a military veteran and is dedicated to empowering veterans who run businesses.

As long as you’re a veteran or active duty service member, you can list your business for free on VOB along with more than 37,000 other businesses. You can also pay $99.99 annually for an enhanced logo listing on the site, which could bring more visibility to your business.

Or you can pay $299.99 per year for a Small Business Sponsorship, which gives you higher visibility and lets you run a special call-to-action on your VOB profile. However, you can always start with a free listing and upgrade later.

American Veteran-Owned Business Association (AVOSBA)

The American Veteran-Owned Business Association (AVOSBA) launched on Veterans Day in 2008 and has received more than 50 million visitors. AVOSBA allows you to search for veteran-owned businesses by state, county, and city.

When you create a business listing, you can add your logo, business address, contact information, and a description of your services. And when you sign up, you’ll get a free member badge that you can display on your website.

[Read more: 6 Top Resources for Veteran-Owned Businesses]

Women Veterans Alliance (WVA)

The Women Veterans Alliance (WVA) is a community connecting over two million women veterans across the United States. There are resources for women veterans, including local networking groups, community events, and national conferences.

The organization also provides mentorship opportunities and assists female veterans who want to start or grow their businesses. As a WVA member, you can list your business for free in the business directory. The WVA will also promote your business on its social media channels and through its email correspondence with supporters.

[Veteran-owned] businesses employ 3.9 million people and contribute over $947 billion to the U.S. economy.


BuyVeteran makes it easy to find veteran-owned businesses in your area. Visitors can also search based on category and the products or services they want to buy.

You can sign up as a member for $77 per year, and your business will automatically be listed in the business directory. You’ll also receive a digital and physical badge and up to four product and ad postings. You’re also eligible to be featured in the Vetrepreneur magazine, which would be free publicity for your business.

The U.S. Department of Veteran Affairs Vendor Information Page (VIP)

The U.S. Department of Veteran Affairs Vendor Information Page (VIP) lets you search for veteran-owned businesses by name, location, and industry. You have to take the VA’s prequalification quiz to get your company featured in the directory. Only Veteran-Owned Small Businesses (VOSB) or Service-Disabled Veteran-Owned Small Businesses (SDVOSB) are eligible to be listed.

[Read more: A Complete Guide to Starting a Veteran-Owned Business]

The National Veteran-Owned Business Association (NaVOBA)

The National Veteran-Owned Business Association provides corporate contracting opportunities for Certified Veteran’s Business Enterprises (VBE) and Certified Service-Disabled Veteran’s Business Enterprises (SDVBE). The NaVOBA partners with large corporations like Lowe’s, FedEx, and T-Mobile.

To get certified, your business must be at least 51% owned, controlled, and operated by military veterans. If you apply for certification, you’ll have to pay an application fee which is based on your company’s annual revenue.

You’ll also need to submit any relevant documentation with your application. However, a NaVOBA membership will not help you find contracting opportunities with the federal government — it’s solely focused on creating corporate partnerships.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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