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10 Small Businesses That Celebrate Earth Day Every Day
With environmentally focused practices, these businesses have built sustainability into their business plan.
Human Resources:
How to Design an Employee Ambassador Program
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Marimekko CEO on How the Finnish Design House Is Betting on Its 73-Year-Old ‘Anti-Fashion’ Ethos to Win Over Nex-Gen U.S. Consumers
The global brand is tapping influencers, a Nordstrom deal, and its first-ever denim line to woo millennials and Gen Z — who happen to share its brand values, Tiina Alahuhta-Kasko says.
Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
Mastercard, Affirm, and Klarna Lean Into SMB and Millennial Market Demands to Unlock Growth
Execs from the financial services firms on easing access to capital for small businesses, expanding buy now, pay later options, and driving cost savings via AI to fuel growth.
Exploring Why Small Businesses Lead To Big Innovation
Discover how startups’ small business ingenuity drives innovation and impacts emerging industries with new ideas, according to new research.
Why Customers May Prefer Leaving Text Testimonials
Especially with AI-powered feedback tools, customers may feel more comfortable leaving a text-based review than a video-based one.
Brands Building Wellness into Marketing Plans
The post-pandemic-fueled wellness economy finds everyday brands from Ulta Beauty to dating app Bumble adding self-care to their businesses to boost customer engagement and brand loyalty.
Building Buzz for Your Small Business Product
Trying to generate buzz around your small business product? Strategic preannouncement marketing is the key to a successful launch.
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How to Become a Great Mentor
From honing your listening skills to providing encouragement, there are many ways to train yourself to become a valuable and effective mentor.
How to Choose the Right Applicant Tracking Software for Your Business
Explore tips for assessing candidate tracking platforms to ensure a return on your technology investment.
How Applicant Tracking Software Can Help Your Business
Explore eight benefits of using an ATS for recruiting and hiring.