Start. Run. Grow. Starting Up in a Dynamic Environment
New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.
Launching a Business in 2022 and Beyond
The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.
Planning Scenarios

Strategy
Scenario-Based Business Planning: What It Is and How to Use It
To minimize negative consequences your business could unexpectedly face, think about creating a scenario-based plan.
Forecasting Financials

Finance
4 Financial Forecasting Models for Small Businesses
Qualitative and quantitative forecasting models can help you budget and optimize your resources, anticipating how market trends may impact your sales.

Finance
How to Create a Financial Forecast for a Startup Business Plan
Financial forecasting allows you to measure the progress of your new business by benchmarking performance against anticipated sales and costs.
Pandemic Startup Trends

Startup
Open for Business: What You Need to Know About the Pandemic Startup Wave
Startups during COVID-19 skyrocketed. Discover key takeaways from these entrepreneurship growth statistics.
Pre-Launch Planning

Startup
3 Easy Steps to Research Your Startup Business Idea
After you choose a business idea to pursue, your next step is researching it. Here’s how to do it right.

Startup
How to Solicit Feedback on Your Business Idea
No matter how interesting your business idea might seem, it’s important to test it before launching your company. Here’s how to do it.
Changing Consumer Habits

Launch Pad
3 Ways the Pandemic Has Changed Consumer Habits Permanently
Health concerns drove work, entertainment and shopping online, and convenience may make it all stick.
New Entrepreneur Resources

Strategy
10 Free Resources for Small Businesses to Leverage Year-Round
Use these tools and resources to jumpstart Small Business Month and keep the momentum going throughout the year.

Strategy
How to Find a Business Mentor: 6 Places Entrepreneurs Can Look
A business mentor can provide the advice and support new entrepreneurs need. Here are six ways to find a business mentor.