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CO— Start. Run. Grow. Navigating Shifting Business Trends

In today's remote-first world, digitizing your business is no longer optional. Here's how to shift your operations into the digital realm and leveraging technology to grow your business.

Optimize Your Business for Digital Success

Today's most successful businesses have already "gone digital" and done away with many manual processes. Follow these tips to successfully digitize your business and effectively connect and engage with both customers and employees.

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What Is an Employee Performance Improvement Plan (PIP)?

An employee performance improvement plan (PIP) can help an underperforming individual meet workplace expectations. Learn about writing and implementing a PIP.

How to Leverage Instagram’s Explore Page for Your Business

Instagram's Explore page helps people discover new content. Use these tips to enhance your strategy.

How to Host an Instagram Giveaway or Contest

Increase engagement and drive brand awareness by holding a contest or giveaway on Instagram. Plan and execute your promotion in seven steps.

How Much PTO Should My Business Offer Employees?

As a small business owner, there are many ways to model your employee’s PTO policy.

How to Reduce Online Returns and Build Brand Loyalty

Supply chain experts on tapping product descriptions and video to order-tracking tech to mitigate costly returns while boosting customer engagement.

How to Host a TikTok Contest or Giveaway

TikTok contests, giveaways, and challenges help brands connect with their audience. Follow these steps to host your promotion on TikTok.

What Is Forced PTO?

A mandatory PTO policy requires employees to take some of their PTO each year.

3 Startups on Cracking the Nation’s Biggest Retailer, Walmart

Eco Lips, The Fresh Dolls, and Bean Box each took different routes to gaining Walmart distribution. Here’s an insider, step-by-step look at their strategies and navigating challenges.

How to Find Your Target Audience on TikTok

Reach fans on TikTok by understanding your target market's pain points and interests. Then nail your timing to attract new followers.

What is Business Development (Biz Dev)?

Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.