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CO— Start. Run. Grow. Navigating Shifting Business Trends

In today's remote-first world, digitizing your business is no longer optional. Here's how to shift your operations into the digital realm and leveraging technology to grow your business.

Optimize Your Business for Digital Success

Today's most successful businesses have already "gone digital" and done away with many manual processes. Follow these tips to successfully digitize your business and effectively connect and engage with both customers and employees.

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How to Legally Fire an Employee

Terminating a worker can be a complicated process. Ensure you’re complying with the law and covering your bases when letting an employee go.

Finding Growth in B2B Channels

Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company The FruitGuys reveal strategies for business-to-business success.

Hiring vs. Recruiting: What’s the Difference?

Recruiting and hiring are two distinct processes, but they’re both important for finding and onboarding new talent for your business.

How to Create Long-Term vs. Short-Term Goals

Knowing how to set goals is vital to your success. These tips will help you set small, attainable tasks while working towards your greater vision.

What to Consider When Starting a Nonprofit

Starting a new nonprofit? Here's what you should consider, including your mission, proposed budget, and how to plan fundraising.

How to Discuss Poor Performance at Work

Addressing an employee’s poor performance can feel uncomfortable. Here are some tips for discussing poor performance with employees.

How to Choose the Best CRM Software

Find the right customer relationship management solution for your small business with this step-by-step guide to comparing the best CRMs, in-demand features, and pricing.

How to Perform a SWOT Analysis for Your Business

A SWOT analysis can show you what’s going well in your business and help identify potential problems.

How to Write a Great Speech

These seven steps will help you write a memorable and effective speech.

Cupcake Giant on Supercharging DTC Sales and Social Media Reach to Drive Business

New financial leadership and surging brand awareness on social platforms position the dessert company for a critical inflection point in growth.