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Best Email Marketing Software for Small Business Owners in 2025

Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.

Best GPS Fleet Tracking Systems for Small Businesses

Looking for affordable GPS fleet trackers? Compare top solutions and get tips for finding the right tracking devices and apps.

Stress-Reducing Wellness Trends Fuel Growth in the Crafts Market

Stressed-out adults in search of escapism are increasingly turning to craft projects from knitting to scrapbooking and beyond and are spending on related materials and supplies at independent merchants.

CO— Trend Watch: Indie Vibes at Book Stores, ‘Kidulting,' and Fragrance ‘Cocktailing’

From bookstore revivals to fragrance fandom, these trends can help small businesses capture customers and keep them coming back.

Strategies to Prevent Business Owner Burnout

Burnout is a serious risk for most small business owners. Here’s how to make sure you don’t fall victim to the health effects of hustle culture.

How Your Business Can Use Meta's Threads

Threads is growing steadily but still maturing as a social media platform. If you’re interested in getting started, here’s what you need to know.

Should It Matter That Potential Employees Use AI for Job Applications?

Even though many companies screen candidates with AI, a new report shows hiring managers often reject applicants who also rely on the technology.

What to Consider Before Opening a Brick-and-Mortar Store

Consider these factors to decide if brick-and-mortar is the right step for your small business.

How Halo Collar Scaled to $100 Million in 5 Years as Demand Surges for Smart Pet Safety Technology

The consumer pet-tech company (co-founded by “Dog Whisperer” César Millán) is disrupting the pet containment industry with new, wireless technology to keep dogs safe.

Examples of Customer Loyalty Programs Small Businesses Can Emulate

Loyalty programs from Rapha, Dropbox, and other brands provide inspiration for creating your own small business loyalty program.