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How to Find Your Target Audience on TikTok

Reach fans on TikTok by understanding your target market's pain points and interests. Then nail your timing to attract new followers.

START » STRATEGY

What is Business Development (Biz Dev)?

Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.

GOOD COMPANY » THE LEAP

How Curb Became a Multimillion-Dollar App

Curb VP and Head of Mobile on growing the platform’s active users by more than 300% in a fiercely competitive market via tech and a cabbie-first ethos.

CO— BRANDSTUDIO » POS NATION

Inventory Management Challenges and Tips for Small Businesses

Having a robust point of sale system with inventory management features can help small businesses grow faster and more efficiently.

GOOD COMPANY » LAUNCH PAD

How Startups Are Modernizing the Corporate Gifting Industry

Fast-growing, next-generation companies are putting a new spin on corporate gifts with experiential adventures, better quality products, and design-your-own gift options.

GROW » CUSTOMERS

B2C Customer Loyalty Program Ideas

Improve customer retention by instituting a loyalty program that rewards repeat behavior and big-ticket purchases.

RUN » FINANCE

How to Choose a Business Bank Account

If you run a small business, you’ll need a business bank account. Here are seven tips for choosing one.

START » STRATEGY

America Works: Second Chance Hiring

Second chance hiring is a great solution to the ongoing worker shortage, providing benefits to employers, candidates, and society alike.

GOOD COMPANY » LAUNCH PAD

Scaling Startups Share Their Playbooks for B2B Growth

Leaders from three very different companies reveal strategies for business-to-business success.

GROW » SALES

B2B Sales Techniques for Building a Loyal Customer Base

The long-term and complex nature of B2B sales means fostering relationships and paying attention to the right metrics are important for increasing loyalty among customers.