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How to Conduct a PEST Analysis

A PEST analysis reveals how certain external factors could affect your business.

The Difference Between Sales and Marketing (and How They Work Together)

Discover the difference between what sales and marketing teams do, and how managers can differentiate them to achieve business goals.

How to Protect Your Business Name

Here’s how to protect your brand if another company takes your business name.

Trendy Startup PopUp Bagels’ New CEO on Its National Growth Strategy

The disruptor is betting on a highly efficient format for its “rip and dip” bagels that departs from typical quick-service chains as it expands, Tory Bartlett tells CO—.

Why This CEO Will Never Make His Employees Return to the Office

In this edition of “Ask the Board," we feature Kelly Roddy, CEO of WOWorks, which is home to six restaurant brands. He explains why he allows his workers to work remotely, rather than requiring them to come into an office.

Small Skate Shops Integral to Their Communities

Independently owned skate shops are more than retailers; they’re watering holes for the skateboarding scene in their area.

Hiring Summer Interns: Tips for Small Businesses

Ready to hire a summer intern? This small business guide walks you through the process, from finding candidates to making the most of their time.

A Guide to Tax Deductions for Home-Based Businesses

Learn which of your home expenses may be tax-deductible, how to claim those deductions, and what you can do year-round to optimize tax season.

Grow with Retailer Distribution: 6 Tried-and-True Tips

In this edition of “Ask the Board," we feature Stephanie Redmond, a pharmacist and Founder of Dr. Stephanie’s and Bye Bye Weekend. She explains how entrepreneurs can succeed through retailer distribution.

Wix Exec on How Its YouTube Integration Is Helping Small Businesses Lean Into the Growing Social Shopping Trend

After a successful B2B partnership with Google Shopping, website builder Wix wants to make it seamless for merchants to sell their wares on YouTube, too, VP Oren Inditzky tells CO—.