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Media Kit

CO— Start. Run. Grow. Navigating Shifting Business Trends

In today's remote-first world, digitizing your business is no longer optional. Here's how to shift your operations into the digital realm and leveraging technology to grow your business.

Optimize Your Business for Digital Success

Today's most successful businesses have already "gone digital" and done away with many manual processes. Follow these tips to successfully digitize your business and effectively connect and engage with both customers and employees.

Tech Solutions

Technology

5 Apps to Improve Employee Communications

Are you looking for a better way to communicate with your employees? This article will outline five apps that can improve employee communications.

Technology

10 Online Collaboration Tools That Will Boost Your Team’s Productivity

Collaborating with your team is always a challenge, but it’s even harder when you’re working remotely.

Technology 8 Small Business Tech Tools You Don’t Need to Pay For

Technology 9 Free Team Communication Tools for Startups

Human Resources 10 Apps for Managing Remote Teams

Digital Marketing Tactics

Marketing

How to Find the Best Online Marketing Services for Your Business

Online marketing services run the gamut from specialized SEO to do-everything digital marketing agencies. Here’s how to find one that’s right for your business.

Marketing

The Best Metrics for Measuring Digital Marketing Success

Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.

Hosting Hybrid Events

Marketing

How to Host a Hybrid Event

Hybrid events offer the best of both worlds, but can be a mammoth undertaking to plan. Make sure you find the right platform and plan ahead of time.

Marketing

5 Smart Ideas For Hosting a Hybrid Event

Find inspiration for your next hybrid event from these conferences that have really stood out from the crowd.

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Marketing Top 5 Instagram Features to Help Boost Engagement

Marketing 5 Interactive TikTok Features That Boost Engagement

Marketing 4 Best Practices for Creating Engaging Social Media Videos

Automation and AI

Customer Service Tech

Launch Pad

How Bombas Built a $100 Million-Plus Sock Brand With the Help of Smart Technology

Chief technology officer Adam Weinstock explains how software is helping the startup manage risk and scale up.

Launch Pad

Office Depot’s New Tech Aims to Boost In-Store Service and Omnichannel Access

Mobile tools facilitate curbside pickup and contactless delivery during COVID-19 pandemic.

Cloud Computing

Technology 6 Document Collaboration Tools For Working Remotely

Finance 6 Document Collaboration Tools For Working Remotely

Technology 6 Document Collaboration Tools For Working Remotely

Virtual Business

Human Resources

Virtual Businesses Take Off: How to Start a Fully Remote Business

Looking to run a fully virtual company in today’s remote business world? Here are some tips for doing it right.

Strategy

The Pros and Cons of Transforming Into a Virtual Company—Permanently

As reopening plans across the U.S. get pushed back, many business owners are considering pivoting to becoming a virtual business—permanently—to save their companies.

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Save 10% on Dell products

CO— readers can save up to 10% on the right Dell technology for their business needs. There is no one size fits all when it comes to tech solutions, which is why Dell Technologies connects you with Small Business Tech Advisors to help customize the right solution for your business. From laptops, desktops, servers and much more - we have you covered.

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Latest—

How Iconic Kid’s Brand Carter’s Is Connecting With Gen Z Parents by Leaning into Fashion and Style

Carter’s Chief Creative and Growth Officer shares how the 160-year-old company is staying nimble to respond to a constantly changing customer base.

By: Joan Verdon

5 Consumer Trends Shaping Spending Patterns in 2025

Businesses need to give wary consumers a reason to shop, and research shows they are responding to deals, convenience, personalized suggestions, and promotions.

By: Joan Verdon

Essential Steps to Creating a Social Media Marketing Strategy

Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.

By: Jessica Elliott

Famous Quotes About Overcoming Adversity

We can spiral into fear and worry during challenging times, or we can use the situation to strengthen us. Here are seven quotes from famous people who’ve done the latter.

By: Jamie Johnson

How Essiespice Landed on Whole Foods’ Shelves As Direct-to-Consumer Sales Thrive

Through community connections and corporate expertise, this spice blend and cooking sauce startup landed in 50 Whole Foods stores while media attention and museum partnerships have helped to boost sales.

By: Deborah Lynn Blumberg

Using Creative Diversification and Social/Content-First Strategies to Drive Growth

In this edition of “Ask the Board,” we feature Caroline Volz, Director of Growth Marketing at Tuckernuck, an online retail platform. Volz explains the power of harnessing creative diversification and social/content-first strategies for entrepreneurs.

By: Anna Baluch

Q1 2025 Small Business Index Highlights Economic Concerns

Small business confidence took a step back in the first quarter of 2025 as concerns about revenue and inflation weighed heavily on owners.

By: Nicole Fallon

True Religion CMO on Tapping Into Cultural Touchpoints and Celebrity Fans to Win Over Gen Z and Become a Billion-Dollar Brand

The denim giant is working to bounce back from two bankruptcies with a strategy that capitalizes on early 2000s nostalgia and courts a broader customer base, Kristen D’Arcy tells CO—.

By: Deborah Lynn Blumberg

Reasons Why Businesses Fail and How to Avoid Them

Small businesses fail at an alarmingly high rate. Here’s how to mitigate the risks that all new ventures face.

By: Emily Heaslip

Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies

Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.

By: Denise Purcell

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