Marketing:
Love What You Do? How to Put Your Passion in Your Marketing
A new study explores how the idea of production enjoyment can impact your marketing and pricing strategies to fuel profitability.
Working Late? You’re Not Alone
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The Opportunities (and Challenges) Weight-Loss Drugs Hold for Brands Selling Everything From Food and Fitness to Fashion
Brands from Noom to Nestlé lean into shifting consumer habits with rollouts like curated fitness programs and smaller-sized meals, as peoples’ use of GLP-1 weight loss drugs takes off.
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STRATEGY
Business Certifications: Small Business Guide
Obtaining business certifications can give you access to more opportunities. Here are some of those certifications and how to apply.
U.S. Chamber of Commerce Announces the CO—100: America’s Top 100 Small Businesses
On September 5, 2024, the U.S. Chamber of Commerce and CO— announced the CO—100, a list celebrating the top 100 small businesses in America.
Celebrities Who Are Also Entrepreneurs
Household names like Bryan Cranston, Kevin Hart, and Jennifer Garner have added "entrepreneur" to their extensive résumés.
How to Plan Ahead for the Holiday Shopping Season
Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.
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STRATEGY
How to Price Your Product
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
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FINANCE
How to Calculate a Business Owner’s Salary
Every business owner needs to pay themselves, but how much should your salary be and when should you be paid? Use these calculations to determine your pay.
PEOs vs. Insurance Brokers for Health Benefits
Secure affordable healthcare for your small business by comparing professional employer organizations (PEO) and broker services.
How to Calculate Credit Card Processing Fees
Use our step-by-step guide to determine how much your business spends processing payments.
How to Offer Health Insurance Using a PEO
Professional Employer Organization (PEO) health insurance benefits help small businesses offer medical coverage without administrative headaches. Explore PEO healthcare rates and options.
