January 13, 2022


As we enter the third pandemic year, the one word that could sum up this phase of the 2022 midterm cycle is uncertainty. Digital ad restrictions, changes to voting laws, online privacy concerns, the direction of the pandemic and its impact on face-to-face campaigning and ad production are things that are giving consultants pause.  

But who wants to talk about that during a client pitch? 

A range of consultants, from different sectors of the industry, had these predictions for the year ahead:


Ashlee Rich Stephenson, Senior Political Strategist, Political Affairs, U.S. Chamber of Commerce

The “everything and the kitchen sink” Build Back Better agenda may limp forward, but if it’s ultimately pursued will, of course, be nowhere near the original $3.5T price tag or maybe even the $1.75T that passed the House on a party-line vote. This legislation will continue to be a political albatross for candidates who support it and are running in swing districts or in competitive senate contests. 

Jockeying for the 2024 presidential primaries (both parties) will begin well in advance of the sun setting on November 8, 2022. The old rules of starting to staff and prep post midterms are no longer the norm. We can expect wall-to-wall presidential campaign coverage earlier than ever — especially if former President Trump officially announces his candidacy. 

Read the full article here.