CO— Blueprint

Throughout the pandemic, small businesses have stood tall, pivoted and retooled their businesses to survive. Our series of CO— Blueprint events was designed with these challenges, and resulting innovations, in mind.

Latest Video

Small Business

The Pandemic Has Forced Businesses to Innovate Their Customer Relationship Strategies

December 15, 2020

With so many changes and restrictions during COVID-19, businesses must communicate with customers in new and different ways.

Small Business

Personalization Is Key to Customer Satisfaction

December 15, 2020

Personalization of your offers and products that are catered toward the individual consumer will create a stronger and more successful business.

Technology

Compiling Customer Data in One Location Is a Game Changer

December 15, 2020

Compiling customer data in a CRM (customer relationship management) tool can help businesses be more flexible, keep on top of business metrics and more.

Technology

4 Experts Share Tips to Deepen Customer Relationships Using Technology

December 15, 2020

Customer relationship management (CRM) has become increasingly important in the wake of COVID-19. Here are some expert tips to maximize results.

Cybersecurity

3 Experts Describe the State of Cybersecurity Threats in 2020

December 03, 2020

COVID-19 has forced business leaders to rely on digital platforms to conduct business, which has opened them to cybercrime. Here's what small businesses should know about cyber threats.

Small Business

4 Business Experts Share Their Top Tips to Maximize Online Sales During the Pandemic

November 18, 2020

Here are top tips from our experts on maximizing your online presence and boosting online and offline sales.

Leadership

4 Ways Remote Work Has Changed Employee Recruiting and Management

September 23, 2020

Here are four ways small businesses are changing their employee recruitment and management strategies in the remote work era.

Coronavirus

3 Ways to Rebuild Your Brand During the Pandemic

September 09, 2020

COVID-19 has caused many business owners to rethink their brand. Here are three tips to help you pivot and market your business.

Small Business

CO— Blueprint: Operating a Socially Distanced Business

August 26, 2020

Jeanette Mulvey of CO— by the U.S. Chamber of Commerce interviews small business owners about how they've adapted their operations to meet social distancing guidelines.

Technology

Finding Creative Ways to Communicate With Your Customers

August 12, 2020

Here are some creative ways to communicate with both your existing and new customers.

Small Business

Starting Up and Starting Over: Tips for Small Businesses During the Pandemic

August 12, 2020

Small businesses have been hit hard during the COVID-19 pandemic. If you’re a new business owner or just looking to change your business in light of the pandemic, check out these four tips.

Small Business

How to Shift Your Small Business Offerings Based on Consumer Need

August 12, 2020

Small businesses can and shift their offerings based on consumer need during and after the pandemic.