February 06, 2024


Washington, D.C. –  As the nation gears up for the most anticipated sporting event of the year, the U.S. Chamber of Commerce today released new data underscoring the economic impact generated by Super Bowl LVIII across the country. This is a part of a new initiative launched by the Chamber — “Brought to You by American Business”— that showcases how businesses of all sizes are behind America’s favorite cultural and sports events and highlights the jobs and growth created.  

The Chamber’s analysis calculated the anticipated economic benefit from the Super Bowl for all 386 U.S. metro areas. The host city of Las Vegas and Clark County will see the biggest economic benefit, and people across the country gathering at local restaurants, ordering pizzas, purchasing fan apparel and investing in new electronics will support local businesses and boost local economies.  

The U.S. Chamber estimates the Super Bowl will create at minimum an additional $215 million in spending for the Las Vegas economy from purchases of food, drinks, hotel rooms, and memorabilia by an estimated 150,000 visitors coming to town for the game.  

Based on a large survey of the American public conducted by the National Retail Federation, fans across the country will spend $17.3 billion on the Super Bowl this year for things such as food, drinks, apparel, decorations, and other purchases. The U.S. Chamber of Commerce used this figure to determine spending by residents in 386 locations according to their populations. 

For example, Anchorage, Alaska will see an additional $24 million in spending, while Punta Gorda, Florida will get a $12 million boost. Fans in Davenport, Iowa will generate an additional $23 million; Syracuse, New York will see $39 million and Walla Walla, Washington will see $3.7 million in increased spending.  

Click here for the full list of dollar values for all 386 U.S. metropolitan statistical areas across the country.  

“Every year the Super Bowl is an economic force, driven by American businesses, both big and small, national and local,” said Curtis Dubay, Chief Economist at the U.S. Chamber of Commerce. “From local vendors selling game-day snacks to the companies that make the 11.2 million pounds of potato chips that will be consumed during the game, the Super Bowl is a great example of the power of businesses to serve their customers. The Super Bowl and lifelong memories it creates for millions of fans couldn’t happen without American businesses providing the goods, services, and hospitality to pull it off—and in doing so they create jobs and growth in Las Vegas and across the country.” 

The U.S. Chamber of Commerce is proud to join with the National Football League (NFL), Vegas Chamber of Commerce, FMI - Food Industry Association, National Beer Wholesalers Association, National Restaurant Association and National Retail Federation to showcase how the Super Bowl is brought to life by American business and the billions in economic impact and job creation driven by the Super Bowl.   

“The Super Bowl is an economic juggernaut, with American business contributing greatly to the success of the game. We are grateful to the business owners, big and small, who serve our hundreds of millions of fans, and we are proud to be a driver of economic growth this week and throughout the year,” said Brendon Plack, Senior Vice President of Public Policy, NFL.   

“Through job creation, opportunities for small businesses and local employers, and increased visitation, our economy is the true champion of the Super Bowl in Las Vegas,” said Mary Beth Sewald, president and CEO of the Vegas Chamber of Commerce. 

Click here to learn more about the economic impact of the game and how Super Bowl LVIII is Brought to You by American Business.