Advance with Africa

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Advancing with Africa...One city at a time

Mission
Advancing Africa's commercial profile, increasing U.S. exports and investment, showcasing tools to support new market entrants and fostering commercial opportunities for businesses across the United States and Africa

Audience
We are targeting cities across the U.S. with sizeable African diaspora and minority business communities, existing business linkages with Africa, and a high level of interest from elected officials (city, state, or federal) as we work together to expand Africa's commercial profile, increase U.S. exports and investment, showcase tools to support new market entrants, and foster commercial opportunities for businesses across the United States and Africa.

How
This multi-year campaign is focused on developing momentum for U.S. enterprises to conduct business with African partners through roadshows, webinars, community engagement, and social media highlighting regionally relevant African investment opportunities.

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Market opportunity

50%
of Africa's population are children under the age of 18
170M
By 2030, Africa's under 18 population will increase by 170 million

$50 - $75B
By 2040, the AfCTA is expected to raise intra-African trade to $50-$75 billion
2.5B people
This is almost 2x the current population of 1.2B and over 5x times larger than the projected 2050 U.S. population

$750B+
in internet economy. This is 4x the current valuation of $180B, and is 2x the internet economy in California
$16T
in household and business consumption. This is over 2x the projection of nearly $7T by 2030 and 13x higher than current consumer spending in Texas